To successfully use link building in your internet marketing strategy, you need to dig a little bit more inside this topic. After you read about good link building vs. bad link building, it’s time to find out how you can improve your ranking with the help of anchor text.

Anchor text – also known as link label or link title – is a hyperlinked text that it’s like a gate to another web site. This little piece of text is clickable and it looks like this: Anchor text.

Search engines read these anchor texts and the little piece of HTML code gives them an idea if the hyperlinked text has something to do with the site inserted in the anchor text. That’s why search engine optimization specialists recommend to hyperlink keywords. In case you don’t do it and you hyperlink an irrelevant term, then that link is less valuable. Try to avoid click here, read here formulas when you want to send a link back to one of your web pages or to an external site.

For example, let’s say you have a pet shop and you have some keywords you want to rank first in search queries.

Let’s make a test:

You wrote some articles (or you had someone else doing it) and you want to submit them to article directories. I’ll give you two examples of resource or author boxes used for adding a link back to your main site:

A. We take care of your pets. Your beloved companion will be spoiled and stay in good health if you use our products. For more information about pet food and toys, please click here.

B. We take care of your pets. Your beloved companion will be spoiled and stay in good health if you use our products. For more information about pet food and pet toys, please visit our web site.

Which one of the examples do you think has used anchor text at its full potential? If you’re one of my loyal readers, I hope you answered B. Why B is better than A? Let me explain it to you: in the first example, the author used the anchor text on some irrelevant words – click here -, this way losing an important part of the web page’s score. But things are a lot different in the second example: the text is almost the same, but the author stressed (or hyperlinked) keywords he or she wants to get a good rank for his/her site. And that’s fantastic.

Consider the second example like bait for search engines. Spiders will read the HTML code to see if the hyperlinked text matches the content on the landing page. In case it does, that web page instantly gets a better rank because it contains relevant content that is also sustained by another internal web page or external site.  Also, the second example gives you the opportunity to send two links to your site instead of one. In this case, you can send readers to specific pages, thus making your audience life a lot easier.

Internet is about giving the right information in the right place. If you match these two, there’s no way you can call yourself or your business unlucky.